We staged the UK debut of ŠKODA's first all electric SUV by taking the Enyaq iV back to where Britain’s relationship with electricity began. We brought the car to Electric Avenue in Brixton, one of the first streets in the country to be lit by electric power, and built a launch moment that linked past innovation with the future of driving.

From unveiling the Enyaq iV on the street itself to opening the UK pre-reservation list, we used the location as a live storytelling device to frame Škoda’s first purpose built electric vehicle and its first model built on the MEB platform as a genuine step change for the brand.

The result? Dozens of influencers captured their first experience, reactions and exploration of the new model, resulting in millions of views and engagement.