House parties are a key ‘moment’ for Gen Z and the essential stop for a house party, is the “pre’s”. We launched White Claw "Claw-ner Shop’ - the world’s first convenience store dedicated to house parties.

Securing contra deals with Gen Z brands including Tony’s Chocoloney, Soffles crisps, and Milliways gum, we also secured London music label Defected to provide the entertainment while iconic UK Drag Race star BIMINI hosted the shop.